Tata Motors has increased the prices of its flagship SUV, Tata Safari, effective January 2025. The hike ranges between ₹990 and ₹35,990 across all variants, marking a significant adjustment in its pricing strategy. This increase is likely to affect potential buyers, especially those who were considering entry-level trims. Let’s dive deeper into the details and analyze the implications of this price revision.
New Pricing for Tata Safari 2025
With the price adjustment, the Smart base variant starts at ₹15.49 lakh, while the fully-loaded Accomplished Plus Dark 6S AT is now priced at ₹26.79 lakh (ex-showroom). Here’s a detailed breakdown:
| Variant | Previous Price | Price Increase | New Price |
|---|---|---|---|
| Smart | ₹15.48 lakh | ₹990 | ₹15.49 lakh |
| Pure | ₹15.99 lakh | ₹15,990 | ₹16.15 lakh |
| Adventure | ₹21.25 lakh | ₹25,990 | ₹21.51 lakh |
| Accomplished | ₹26.43 lakh | ₹35,990 | ₹26.79 lakh |
Note: Prices mentioned are ex-showroom and may vary by region.
Why Did Tata Motors Increase Safari’s Prices?
Tata Motors has cited several reasons for this price revision:
- Rising Input Costs: Manufacturing expenses, including raw materials like steel, have significantly increased, prompting carmakers to adjust their prices.
- Market Competitiveness: Tata Motors has positioned the Safari as a premium SUV, and the revised pricing aligns with its market positioning against competitors like Mahindra XUV 700, Hyundai Alcazar, and Toyota Innova Hycross.
- Compliance with Regulations: Meeting stringent emission norms and safety standards has led to increased production costs.
Although the price hike may dissuade some budget-conscious buyers, the Safari’s feature set and reputation for reliability make it an appealing choice.
Features and Specifications of Tata Safari 2025
The price hike does not affect the SUV’s features or specifications, which continue to be among the best in the segment.
Engine and Performance
- Engine: 2.0-liter Cryotec Turbocharged Diesel
- Power Output: 170 PS
- Torque: 350 Nm
- Transmission Options:
- 6-speed manual
- 6-speed automatic
- Mileage: Around 16-18 kmpl, depending on the variant.
Key Features
- Exterior Design:
- Bold front grille with signature chrome inserts.
- LED DRLs and projector headlamps for a striking look.
- 18-inch diamond-cut alloy wheels.
- Interior Highlights:
- Premium leatherette upholstery for a luxurious cabin feel.
- A spacious 7-seater configuration suitable for families.
- Panoramic sunroof offering a premium driving experience.
- Infotainment System:
- 10.25-inch touchscreen infotainment system.
- Android Auto and Apple CarPlay compatibility.
- Connected car technology for remote access and control.
- Safety Features:
- 6 airbags for enhanced occupant protection.
- Electronic Stability Program (ESP) and Traction Control.
- Hill Descent Control and ABS with EBD.
Variant-wise Price Impact
The impact of the price increase varies by variant:
- Smart Variant (₹990): Ideal for those on a budget, this minimal hike ensures affordability.
- Pure Variant (₹15,990): Adds more premium features, making it a popular choice among urban buyers.
- Adventure Variant (₹25,990): Targets enthusiasts seeking off-road capabilities.
- Accomplished Variant (₹35,990): Justifies the price with top-of-the-line features and a plush driving experience.
Competitors of Tata Safari
The Safari competes in a hotly contested SUV segment that includes:
- Mahindra XUV 700: Offers similar performance and technology but at slightly competitive pricing.
- Hyundai Alcazar: Known for its premium features and efficient petrol and diesel engine options.
- Toyota Innova Hycross: Provides a hybrid powertrain and unbeatable reliability.
With the revised pricing, the Safari continues to hold its ground as a feature-rich and value-packed option.
Is Tata Safari Still Worth Buying?
While the price hike may seem discouraging, the Tata Safari continues to deliver exceptional value with its:
- Powerful Engine: Reliable performance for both city driving and highway cruising.
- Premium Features: A host of amenities to enhance comfort and convenience.
- Safety Standards: Advanced features ensuring peace of mind for families.
For buyers seeking a premium, spacious, and rugged SUV, the Tata Safari remains a strong contender despite its revised pricing.
Conclusion
The Tata Safari 2025 is now costlier, but it still delivers exceptional value in terms of performance, safety, and features. If you are in the market for a premium 7-seater SUV, the Safari deserves your attention, even at its new price point. With a strong legacy and continuous improvements, Tata Motors has ensured that the Safari remains a top choice in its segment.
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Learn all about the Tata Safari 2025 price hike, its new ex-showroom prices, detailed specifications, features, and how it compares to competitors like Mahindra XUV 700 and Hyundai Alcazar.
